SEO for Partial or Entire Franchise Systems
Franchise SEO is by far the most complex and technical venture In the Local SEO space.
Franchisors looking to do SEO for their networks should understand this before proceeding. Ranking an entire franchise requires a good deal of time and a deep understanding of the technicalities and systems Google has put in place for Local SEO.
The good news being, your website likely already has a healthy amount of authority with Google. If this is the case, ranking individual locations becomes much easier and you’ll start to see returns in a relatively short timeframe. The benefits of Franchise SEO go beyond each individual franchise though: franchise SEO can also bring a massive increase to your brand’s organic SEO efforts.
The Two Main Methodologies for Ranking a Franchise
When ranking an entire franchise system, there are two main ways in which SEO providers will typically go about it. There are pros and cons to both – it depends on the clients’ risk tolerance. The first is to create unique, localized pages for each franchise unit, tied to your brand’s main website. The second is to instead create individual websites for the stores. Unique websites are lower risk, but unique pages offer a much higher reward.
Ranking individual pages is a technical balancing act. Meaning that, because all of your pages are tied to your brand’s website, negative SEO effects on one page can carry over to the website as a whole. However, It’s by far the best way to do this work if done right. As they rank, the individual franchise pages begin to compound authority to your main page. The SEO returns that come to your entire brand from this approach should not be underestimated: it’s one of the best ways to make SEO gains on the largest players in your industry.
Franchise SEO of this style requires a high degree of precision and care because of this. Automated SEO solutions should be avoided despite the high workload and each action has to be considered with respect to the entire website.
The alternative is to create individual websites for each location. This is a safer, decentralized approach, but not as popular as it doesn’t offer the same SEO benefits to your brand.
The Two Main Methodologies for Ranking a Franchise:
When ranking an entire franchise system, there are two main ways in which SEO providers will typically go about it. There are pros and cons to both – it depends on the clients’ risk tolerance. The first is to create unique, localized pages for each franchise unit, tied to your brand’s main website. The second is to instead create individual websites for the stores. Unique websites are lower risk, but unique pages offer a much higher reward.
Ranking individual pages is a technical balancing act. Meaning that, because all of your pages are tied to your brand’s website, negative SEO effects on one page can carry over to the website as a whole. However, It’s by far the best way to do this work if done right. As they rank, the individual franchise pages begin to compound authority to your main page. The SEO returns that come to your entire brand from this approach should not be underestimated: it’s one of the best ways to make SEO gains on the largest players in your industry.
Franchise SEO of this style requires a high degree of precision and care because of this. Automated SEO solutions should be avoided despite the high workload and each action has to be considered with respect to the entire website.
The alternative is to create individual websites for each location. This is a safer, decentralized approach, but not as popular as it doesn’t offer the same SEO benefits to your brand. Strategies must be put in place to avoid duplicate content with this approach.
The Two main methodologies for ranking a franchise
When ranking an entire franchise system, there are two main ways in which SEO providers will typically go about it. There are pros and cons to both – it depends on the clients’ risk tolerance. The first is to create unique, localized pages for each franchise unit, tied to your brand’s main website. The second is to instead create individual websites for the stores. Unique websites are lower risk, but unique pages offer a much higher reward.
Ranking individual pages is a technical balancing act. Meaning that, because all of your pages are tied to your brand’s website, negative SEO effects on one page can carry over to the website as a whole. However, It’s by far the best way to do this work if done right. As they rank, the individual franchise pages begin to compound authority to your main page. The SEO returns that come to your entire brand from this approach should not be underestimated: it’s one of the best ways to make SEO gains on the largest players in your industry.
Franchise SEO of this style requires a high degree of precision and care because of this. Automated SEO solutions should be avoided despite the high workload and each action has to be considered with respect to the entire website.
The alternative is to create individual websites for each location. This is a safer, decentralized approach, but not as popular as it doesn’t offer the same SEO benefits to your brand.
The Topaz Difference
The Topaz team brings expertise to every facet of local SEO. Safely ranked pages at scale in the toughest North American and European markets. We utilize an ever-expanding, tried and tested playbook of elite SEO methodologies to push your webpages to the top of Google.
Topaz Local has been doing Local SEO at a high-level for over five years. We bring impact, discernment and a highly competitive spirit to every campaign we manage.
This means: ultra-high authority, safe and locally relevant links, along with expert technical strategy and on page optimization. We can compete with the best.
If you’d like to have an initial consultation with us and see if we’d be a good fit for your franchise, we’d be happy to share our approach in more detail.