Local SEO is changing fast.
Your business’s online presence is more important now than it ever was. Don’t risk your time and marketing dollars working with an agency who can’t adapt and deliver. Topaz Local has over 5 years of experience in Local SEO. We deliver real rankings for our partners through powerful on-page and off-page strategies. If you’re looking for an effective and cost-efficient agency, we’d encourage you to look no further.
Industry leading strategies.
SEO is only getting more competitive. We stay at the forefront of what works and what ranks. We’re constantly testing our methods and staying active in high-performance SEO circles. All of our strategies are battle-tested and proven to be highly effective over the long term. We want all our clients to control the top spot in their industry, with ease of mind and confidence in our team.
Cross-industry Expertise.
Ranking a home renovation business isn’t the same as ranking a legal practice. We’re active across major industries in North America and the UK, and have the experience and connections to build powerful white hat links in almost all of them. Each industry brings its own unique local SEO opportunities and challenges and should be approached accordingly.
Our 4 Step Onboarding Process
Discovery call
Our discovery calls typically take around 30 minutes. During the call, we take learn about your business and its SEO history (if any). We’ll discuss your current marketing efforts and give you some insight into your competition. At this point, if everyone feels like it’s a good fit, we can offer you a price for our service – this is based on competitor data analysis we do beforehand, and can vary.
Auditing
If you decide to move forward with us, the next step is a quick audit of your website. The auditing process ensures everyone on our team understands the on-page work to be done and no changes are made to your site without approval. We meet with clients afterwards to discuss the audit and ensure we’re on the same page about any changes we think would be beneficial to your website. This is included in cost of service, and doesn’t take long.
Strategy
The final step before we start the work. Typically, we spend 2-4 days on strategy before we begin a campaign, depending on the level of competition. This is a discovery period for us and ensures we kick off your campaign with maximum impact. During this period, we conduct a thorough analysis of local growth opportunities, a local maps analysis and a full competitor gap analysis. Sometimes, a key insight can shave months off the time it takes to rank.
Ranking
Now we rank your site. At this point we take everything we’ve gathered and put it to work for you in the most effective manner possible. Link building, directory listings & citations, on page, JSON-LD schema markup, and GBP strategy are employed to increase your websites authority and local relevance. A KPI report is delivered at the end of each month. It usually takes between 1-5 months for our clients to see significant results, depending on competition.
Why SEO?
Compounding Effect
SEO is not a short-term play for traffic – it’s a real investment in your business. SEO’s returns over time are much higher than paid advertising and increase the longer you engage with it. The decision to invest in quality SEO services means less reliance on paid traffic and more dollars to invest in your business’s growth.